Jose Perez

Microsoft: A Case Study

Microsoft's product and marketing evolution over the years has shown progressive development. Founded by Bill Gates and Paul Allen in 1975, Microsoft has become the world's most successful software company (Keller, 2016, p. 94). During the '80s, the Disk Operating System (DOS) was created for IBM computers. This kind of computer operating system allows a user to type commands or simple instructions. There is also the ability to browse files on a hard drive and manage them. Within the next ten years, Microsoft began to make its name known throughout the public. The company was becoming a hit with businesses. Microsoft Office was released in 1986 (Keller, 2016, p. 94). This is a suite of productivity software that we still very much use in the present. It contains a word processor, spreadsheet creator, presentation maker, and more. These are all programs that every business utilizes on a day-to-day basis. Microsoft made it their goal to help empower companies and consumers alike.