John W. Hayes
Bio
Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist.
Stories (9)
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How the Covid-19 pandemic made me fall in love with cycling local roads again
Sometimes you don’t appreciate what’s on your own doorstep until you are forced to take a closer look. In many ways, the Covid-19 pandemic has made me realize how lucky I am to have so many great bike routes so close to home. More often than not, these routes are hidden in plain sight.
By John W. Hayes5 years ago in Wander
Take your Shopify eCommerce Store to the next level
For as long as I’ve been speaking to online retailers (and that’s longer than I care to remember), I’ve been passionately trying to persuade them to invest in email marketing. To be honest, most retailers don’t need too much convincing. Email marketing remains the most cost-effective and profitable marketing channel available to online retailers today. Despite this, many marketers fail to engage their email marketing strategy to the level such an important marketing channel deserves.
By John W. Hayes5 years ago in Journal
How I Write Expert-led Marketing Content When I’m Not an Expert
Sadly, in business, this isn’t always the case with numerous marketing organizations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.
By John W. Hayes5 years ago in Lifehack
How Quickly Can You Earn $5,000 from Writing a Book?
A student on a Writing, Publishing, Marketing, and Selling Your First Book online course I run recently asked me how quickly they could expect to earn $5,000 on the various eBook and Print on Demand publishing platforms I recommend working with.
By John W. Hayes5 years ago in Journal
Cycle Shorts: The First 100 Miles
A café bar in Fabrica, which according to Lonely Planet is home to one of the world's most beautiful beaches and, in my opinion, is still one of Portugal's best-kept secrets, is a funny place to start a story about cycling between the more, shall I say bracing, Lincolnshire seaside resort towns of Cleethorpes, Mablethorpe, and Skegness. But it was in Fabrica, in the long, hot summer of 2018, that I was inspired to write about cycling in a much cooler place. Clearly, I’m talking about temperatures here.
By John W. Hayes5 years ago in Wander
More Content for the Penny Jar
Too many wantrepreneurs give up when their side hustle fails to make the kind of big-dollar returns promised by those social media business mavens who have apparently bottled the wealth-generating capabilities of the Internet. The fact is, there is gold in them there hills, but the guy standing in front of a private jet on Instagram is highly unlikely to show you where it is.
By John W. Hayes5 years ago in Journal
How to Write Long-Form, Expert-Led Content when You Are Not an Expert
Long-form content, distributed via your corporate blog, email marketing, and social media, helps marketers demonstrate that their organization has the finger on the pulse of their industry and showcase their thought-leadership in a given topic. It will help persuade potential clients that your organization is the go-to problem solver (and all business is about solving problems) and help your web presence as your website climbs the search engine rankings (solving numerous marketing problems for you).
By John W. Hayes5 years ago in Journal
Authors: Why the Best Person to Sell Your Book is You
It’s often said that everyone has a good book in them. This perhaps explains why, when I published my first book back in 2012, so many people told me that they were also writing a book. Of course, they were. I mean, if I can do it, why couldn’t they? It’s just that in the last eight years, I’ve not seen many of them reach the final stage of the process where they have actually published anything.
By John W. Hayes5 years ago in Journal
Happiness is Bike Shaped
My friends often tease me that I never smile in the photos (selfies) I take when I am out on my bike. I don’t know why my face refuses to crack a smile because, for me, I’m at my happiest when I’m hitting the open road on my bike. In fact, I’d go as far as saying, happiness for me is definitely bike shaped.
By John W. Hayes5 years ago in Motivation
