The Art and Psychology of UI/UX: How Designers Think About Color Choices.
Color Associations by John Hua.
User Interface (UI) and User Experience (UX) design are the backbone of modern digital products. From mobile apps to websites to enterprise dashboards, thoughtful design determines how users interact, engage, and ultimately feel about technology. While functionality is essential, aesthetics often define whether a product feels intuitive or frustrating. At the heart of design thinking lies a crucial question: how should colors be used to communicate, persuade, and delight users?
