Jerry H. Hammonds

What Do Business Plan Writers Actually Do?

If you’ve ever heard someone say, “Oh, just write a business plan—it’s easy,” I’d bet good money that they’ve never actually written one. A business plan isn’t just a document; it’s a roadmap, a financial strategy, a persuasive pitch, and sometimes, a reality check all rolled into one. It’s the difference between an idea that gets funding and one that remains a hopeful daydream.