Jeeni Peter

The Role of Social Media in Marketing Building Materials

In today’s digital age, social media has revolutionized the way businesses connect with their target audience. The building materials industry is no exception. With billions of users worldwide, social media platforms offer a powerful tool to reach potential customers, build brand awareness, and drive sales. In fact, 94% of business leaders believe that social media has a positive impact on brand loyalty and reputation. As Mark Zuckerberg, Co-founder and CEO of Facebook, once said, 'Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand.'