Jacob Estrella
Joined October 2025
2 stories
Stories (2)
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Lights, Camera, Accounting: How Video Can Help You Connect with Clients
Video content is the undisputed king of online engagement. Studies indicate that users will retain 95% of a message watched on video vs. only 10% when reading it in text.For accountants, this is an incredible opportunity: a chance to simplify complex financial topics and build connections while using the content as a marketing tool.
By Jacob Estrella3 months ago in Education
The Psychology of Lucky Numbers
Ever have a number that just feels right? Maybe it’s your birthday, your kid's anniversary, or that one sequence you keep seeing on license plates. For millions of people playing the lottery, the dream isn't just about random chance. It’s about finding that one special, lucky number.
By Jacob Estrella3 months ago in Education
