Izzy Cater

7 Makeup Products that Broke the Internet. Top Story - August 2018.

The first thing I think of when I think viral makeup is the infamous Kylie Lip Kit. Kylie Jenner launched her beauty brand on November 30, 2015, with the $29 lip kits (pairs of matte liquid lipsticks matched with a lip liner in nude, pink and brown) selling out immediately at Kylie Cosmetics. The internet couldn't get enough, with the lip kits quickly becoming the must-have lip product of the year. Since then, Kylie has expanded her brand to a whole range of products and collections, launching collaborations with Khloe and Kris as well as birthday, Christmas, Valentine's, and holiday collections. Whilst these have also sold at record rates, it can't be denied that the lip kit was the viral trend that started it all.