Hemantha Kulathunga

Lead generation in modern markets

Lead generation in modern markets By Hemantha Kulatunga Leads are the lifeblood of any business. A business without a steady flow of high-quality leads can eventually fail. Customers no longer want companies to buy their attention, but they expect companies to earn it. Audiences have drastically evolved during the past decade, and today they are armed with more precise and real-time information. This means that organizations have to be more alert about lead generation strategies and revamp them to better meet the target markets.