Heeta Joshi
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#Freespirit #Humanity #Objectivity #Peace #Love
IG: heeta.joshi
Twitter: joshi.heeta
Stories (39)
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25 New Palettes and My Tiff with Them
Disclaimer: These eyeshadow palettes keep on dropping faster than I can blink. Critiquing is not being negative, it’s about giving brands positive feedback on possible improvements. This list contains both mainstream (*) and indie, new/upcoming releases.
By Heeta Joshi7 years ago in Blush
11 New Palettes and My Tiff with Them
Disclaimer: This is a first impression based on online viewing only. In other words, I saw it online and recorded my impression based on that first online viewing. It could be either pro-consumeristic or anti-consumeristic. Read to find out how individual palettes make me feel.
By Heeta Joshi7 years ago in Blush
Independent Brands in Sephora
Disclaimer: If I am wrong about any, then please forgive me on that score. I tried my best. Therefore, take what I list with a grain of salt and do your own research. An indie brand essentially does not have a parent company (ie. constant backing, or outright ownership from the bigger shark) as per my opinion of it.
By Heeta Joshi7 years ago in Blush
11 New Palettes and My Tiff with Them
Disclaimer: I do not know why I have been writing “tift” instead of tiff in my titles. Despite knowing that it felt wrong. I work too many days, that’s my excuse. Regardless, forgive me for the embarrassing mistake. Moving on, critiquing is not hating (a dictionary would tell you that). And if you feel free to disagree, then this post may not be for you. Credit goes to Trendmood for keeping people posted about the makeup industry. This is a first impression based on online viewing only. I have not had the chance to see or touch any of these physically.
By Heeta Joshi7 years ago in Blush
13 Indie Brands That Remind Me of Goth Culture and/or Halloween
Disclaimer: Skip ahead if you don’t care for a long introduction. Okay, I do not prescribe to goth culture, therefore I am quite ignorant on that score. Therefore, take everything I say with a grain of salt. I, however, do adore goth aesthetic, and I found these brands to be gothic in nature to my ignorant eyes. While they all also remind me of Halloween (not to be stereotypical), some remind me of All Hallow’s Eve a bit more than goth. Now I know it’s quite a bit early, seeing that it is not even September yet. But the inspiration hit (looking at my local stores that were already advertising costumes) and I wanted to hit the idea when it was still hot. Hence, here we are.
By Heeta Joshi7 years ago in Blush
11 Eyeshadow Palettes and My Tift with Them
Disclaimer: All information was gathered from @trendmood, an amazing Instagram account that makeup junkies need to follow, stat. Constructive criticism is not someone being negative and hateful. It comes from a positive place and intention in wanting someone to improve and better themselves. Because if I “hate” something, I’m not going to waste my time and energy talking about it (most of the times). So if you are sensitive to constructive criticism, you are welcome to leave. Watch my video on YT but this is better. Datum, I wrote Part I not even a week ago. Brands need to chill with this pumping out of MU.
By Heeta Joshi7 years ago in Blush
11 Luxury MU Brands at Shoppers Drug Mart
Disclaimer I could be completely wrong (so whatever I say = grain of salt). But I do feel that a lot of Canadian makeup consumers do not know that Shoppers Drug Mart also carries quite a few luxury or high end makeup brands, which we see at Sephora. And I would urge people to pay attention to putting their money at Shoppers Drug Mart because the point system is (absolutely) so much better, hands down. And the rewards are endless, comparatively to what Sephora offers (which is kind of embarrassing for Sephora, but obviously they are not bothered). I also do think that Canadians supporting a Canadian business would be nice (unless it’s not Canadian, like Tim Hortons), but that’s just me. Also, you can buy both drugstore and high end makeup at one place, maximizing the reward system. Granted there are two cons with SDM.
By Heeta Joshi7 years ago in Blush
Juvia’s Place: Time for a Change!
Disclaimer: I love everything that Juvia’s Place represents and what the brand is all about. I love their quality, hands down. I love their price (disliked the shipping, though). However, nothing is perfect. Therefore, I may or may not have a problem with the colourstory. But that is not what this post is about today. The point being that makeup is NOT essential, you may feel that way, but it does not change the fact that makeup does not equate survival. MU is always a want and never a need. If you are sensitive to constructive critique, please leave.
By Heeta Joshi7 years ago in Blush
11 New Palettes and My Tift with Them
I. Aphrodisiac by Urban Decay The term Aphrodisiac either comes from, is related to, or derived from the Greek goddess Aphrodite. When I think about Aphrodite (which I do a lot, being really into Greek mythology), I can’t help but think about Valentine’s Day, and the last thing that comes to mind when I think about February 14 is earthly ground shades. I think berry shades, from red to pink and everything in between. And the sad thing is that UD could’ve made this into an all workable soft berry palette rather than having just that one pop of magenta, and it would have worked. This is such a good looking palette on the outside, and is WTF on the inside.
By Heeta Joshi7 years ago in Blush
11 Ways to Say "No" to Makeup
Disclaimer: You burn your money however you want to boo. This is for those people who know they live on a budget, but still cannot help themselves, or those who want to be wise and conscious customers (notwithstanding that they can afford it) who do not want to burden the environment with waste. I do not take responsibility for your hurt sentiments, except to say it is unintentional. Being sensitive about materialism (unless given by a loved one) is completely illogical and beneath us.
By Heeta Joshi7 years ago in Blush
11 MU Brands That Have The Best Designed Packaging
Disclaimer: I think that the reason eyeshadow palettes are the most popularly collected makeup product is because of the packaging. Nothing in the makeup market can draw your attention the way a pretty looking palette will, for most people, that is. Or that is what I think especially for those people who like collecting eyeshadow palettes. Granted, I could be wrong.
By Heeta Joshi7 years ago in Blush
