HE COOKS®

Everything Is Content. Nothing Is Sacred.

There was a time when making content felt like a side pursuit. A curiosity. You’d stumble onto a food blog, find a travel diary tucked into some quiet corner of the internet, watch a shaky YouTube upload filmed during a cross-country road trip. It felt voyeuristic, like you were freely walking through someone else’s mind. The boundaries between private life and public expression were still intact. You lived. And then maybe, if you felt like it, you shared.