Hannah Monica

Understated

Understated is a community, event series, and music crew that has been creating some of the most memorable and exciting underground parties and club events since late 2016. The meaning of the brand name has everything to do with how the company operates – presented or expressed in a subtle and effective way. Understated branched from the idea of connecting people together through amazing music for an unforgettable party, but in a way that is far from going overboard. Although Understated keeps everything minimal, this takes nothing away from the experience; it actually has the opposite effect. Instead of copious lighting production and overbearing promotion, Understated puts its effort into booking artists who will create the perfect environment for the night, which is everything. The taste makers behind the brand put the music first and during their parties they spend the evening talking and dancing with the attendees to make sure everyone is enjoying themselves and feeling included.