#Febudairy Facing Severe Criticism on Social Media
Intimidated by the success of the vegan community’s online campaign to make January the month to try Veganism, dairy farmers are trying to revive diminishing sales of cow's milk with a social media initiative of their own. New hashtags in circulation on social media to combat “Veganuary” are called “Febudairy”. The hashtag is being used by farmers sharing cute pictures of animals and appetizing images of dairy—completely misleading the public.
