hafid boutaal
Joined August 2024
2 stories
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Use profitability terms when talking with your executive team.
MARKETERS TEND TO BE MORE CREATIVE than other bank executives and sometimes use terminology that can solicit blank stares. But reporting to your CEO on how you intend to improve the return on equity (ROE) of specific underperforming branches to raise the overall bank ROE would be a different story.
By hafid boutaalabout a year ago in Chapters
Tips for coping with a digital world with fewer branches.
IF YOU HAVE VISITED YOUR CAR DEALER RECENTLY, you've probably noticed how the Internet has dramatically transformed automobile retailing and, most importantly, the role of today's car salesman. Gone are the blustering, hand-shaking, commission-seeking maestros who'll try to get you the best deal from "the boss."
By hafid boutaalabout a year ago in Chapters
