German Coppola
Bio
I help brands to be data-driven at events through the use of technology ∙ Passionate about making your digital content generate leads and engagement anywhere ∙ YouTube & Podcast Host (Productivity - Mindset - Technology)
Stories (3)
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Choose wisely, your target audience is out there somewhere
Do we really know our customers? It was back in January of 2017 when sitting in a conference room in Warsaw, Poland I was shocked to see that my marketing world had fallen apart by merely understanding three fundamental concepts tied to the power of storytelling.
By German Coppola3 years ago in 01
What is an Empathy Map, and why is it valuable for your business?
If you are not familiar with an avatar, check-out my other article that discusses the process of making an Avatar. Before we go through the process, let me walk you through the psychology of Empathy and what a powerful tool it is, not only in business, but also in our personal life.
By German Coppola3 years ago in 01
