Logo Design: Why a Strong Branding Strategy is Important to Your Business
What is Branding?
Branding is the process of building your company’s reputation and identity and reaping the rewards that come with that. Branding does not happen overnight but is rather a long-term investment in your organization that will lead to a stronger business overall. Branding is not just about creating a logo, but rather an overarching strategy that encompasses everything, including your business name, tagline, visual identity, tone of voice, and even the design of your website. Branding is important because it is the first thing that potential customers will see when they engage with your company. It is how you want to be perceived, so it is crucial to get branding right. Branding is about more than just marketing. It’s about creating a memorable experience for your customers across all channels and touchpoints. - Naveen Selvadurai, Co-Founder of Swipe
