Fatrankuk

Joined September 2025

11 stories

Stories (11)

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What are pipeline benchmarks for enterprise Lead Generation?. AI-Generated.
When you’re talking about million-pound deals, complex buying committees, and sales cycles that stretch across quarters, you need more than a gut feeling. You need benchmarks. Real, tangible, pipeline benchmarks that prove your funnel isn’t just filling up — it’s flowing.
By Fatrankuk3 months ago in 01
Is freemium a Lead Generation strategy or a pricing model?. AI-Generated.
Some argue it’s just a pricing model, others swear by it as a lead generation machine. The truth is: it can be both — but only if it’s used strategically.
By Fatrankuk3 months ago in Journal
How Should Newsletters Be Built for Lead Generation, Not Just Awareness?. AI-Generated.
They’re polished, branded, and full of pretty graphics… but they don’t generate leads. They become nothing more than digital awareness posters — glossy reminders that the company exists. And while awareness has its place, awareness doesn’t pay the bills. Awareness doesn’t fuel sales teams with hungry prospects. Awareness doesn’t guarantee ROI.
By Fatrankuk3 months ago in 01
How Should Design Systems Support Lead Generation Consistency?. AI-Generated.
It’s about showing up in the same voice, with the same energy, and with the same recognisable style every single time. And if you can’t keep that consistency? You’re losing leads before they even get started.
By Fatrankuk3 months ago in 01
How do you align sales and marketing around Lead Generation SLAs?. AI-Generated.
It’s the heroes not being aligned. They squabble, they overlap, they waste time—until finally, someone calls the shots and they unite. Only then do they win...
By Fatrankuk3 months ago in 01
Can PR Be Measured as a Lead Generation Lever?. AI-Generated.
It was the untouchable discipline, the one where success meant seeing your name in a magazine or landing a flattering feature in a newspaper. PR was a reputation game, operating behind the scenes, impossible to measure in hard business terms. But that era is over.
By Fatrankuk3 months ago in 01
How can surveys act as dual-purpose Lead Generation tools?. AI-Generated.
Every day, your prospects are bombarded with ads, DMs, cold calls, and yet another “exclusive” webinar invite. Let’s be real: most of it gets ignored.
By Fatrankuk4 months ago in Journal
How do you test offers for high-yield Lead Generation?
I’ve seen campaigns with gorgeous creative, clever copy, and solid targeting fail spectacularly — not because the audience wasn’t there, but because the offer didn’t land. And on the flip side? A simple, almost boring offer can break records if it’s tested, refined, and rolled out at the right time.
By Fatrankuk4 months ago in Education
What Is the Ideal Follow-Up Cadence in Lead Generation?. AI-Generated.
You’ve done the hard work: ranking, capturing intent, getting that golden form fill or demo request. Now comes the part where so many businesses mess up — the follow-up.
By Fatrankuk4 months ago in Education
How can webinars be reimagined for better Lead Generation?. AI-Generated.
A live audience. A polished deck. An hour-long pitch disguised as “value.” But let’s be honest: the magic wore off. Attendance dropped. Engagement tanked. Most people only showed up for the replay link they never actually watched.
By Fatrankuk4 months ago in Motivation
How Should Startups Prioritise Lead Generation in Their First 90 Days?
You’re balancing the weight of your vision, the excitement of your launch, and the brutal reality that without leads, there is no business. In this window, every move matters. Get it wrong, and you burn time, cash, and credibility. Get it right, and you build momentum that carries you forward like a rocket.
By Fatrankuk4 months ago in Motivation