Esther Crowder

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is a targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules, and work is being done with them, with each unit having a separate job.