Ester Mello

What Is Conceptual Design?

Good design requires much more than a set of qualified skills and creativity. And if we think about what makes it so good and catchy, so it sits in people’s minds, then the answer will probably be a meaning. Why? By design, we intend visual communication that transfers certain messages to the audience. To be comprehensible, the message must suggest an idea or core value that would be continuous throughout all cycles of interaction.