Dhanush Ravi

digital marketing

Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services to potential customers. Digital marketing is a broad term that encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and more. The goal of digital marketing is to reach and engage with target audiences through digital channels and to drive conversions, such as sales, leads, or website traffic. It is an essential component of modern marketing strategies for businesses of all sizes, as it allows them to connect with customers in ways that were previously impossible or impractical.