Colin Rowe
Bio
Colin Rowe is a social and marketing specialist based in Franklin, Tennessee, working with Arthron INC. He graduated from the University of Tennessee, Knoxville in 2016.
Stories (8)
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“Brand DNA” for Artists: Building an Authentic Persona That Transcends Music and Attracts Unexpected Partnerships
Most new artists focus on the music. That makes sense. It’s your passion. Your art. Your voice. But here’s a truth that might feel a little uncomfortable—your sound isn’t the only thing that defines you. In fact, it’s not even the most important thing when it comes to long-term success.
By Colin Rowe8 months ago in Confessions
Building Direct Fan Relationships in an Era of Opaque Music Discovery
Streaming platforms changed music forever. But not all change is good. Today, many artists feel invisible—buried under algorithm-driven playlists and unpredictable exposure. That’s especially true for new voices. The very tools meant to help us grow are now walls we must climb.
By Colin Rowe8 months ago in Journal
The "Marketing Midlife Crisis"
As industries evolve at a rapid pace, it’s common for professionals to feel left behind. For marketers, the constant changes in technology, consumer behavior, and marketing strategies often mean that what worked yesterday may not work today. This can lead to what some have dubbed the "marketing midlife crisis." It’s the moment when marketers realize their skills have become outdated or irrelevant. But it’s not the end of the road—it’s an opportunity to rebrand and retrain for the future.
By Colin Rowe9 months ago in Confessions
I Spent a Month Exploring Reddit: Here's What I Found
Reddit is huge. It’s a universe of opinions, jokes, and debates. Most people stick to the well-known subreddits. But there’s a lot more beyond that. I've worked with some of the strongest brands in Franklin, Tennessee. Even they are not immune to the power of numbers on Reddit. The world's most beloved brands have their fair share of hater. I decided to explore the lesser-known corners. What I found surprised me.
By Colin Roweabout a year ago in Confessions
