Clive Wilson
Bio
I write with an inquiring mind about marketing, business and what life can teach us about life, and I take very little at face value.
You can find more about me at www.clivewilson.com
Stories (20)
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As Ice Cream Sales Increase, More People Drown
A faster website will not attract more visitors In 2018, BMW commissioned German design agency, Jung von Matt, to build a new, faster, mobile website. Their collective priority was to ‘significantly increase the website’s speed’. They succeeded and subsequently claimed to have seen a massive increase in both visitors and mobile users.
By Clive Wilson5 years ago in Journal
You’re Too Old and Too Scared to Use Social Media for Your Business
Social media is very here, very now, and very relevant to most businesses. Still, many small business owners choose not to get involved. It’s a young person’s thing. It’s full of nonsense anyway, and I don’t understand the technology. Pah.
By Clive Wilson5 years ago in Journal
Are You Selling What Your Customers Are Buying?
Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important to understand what your customers want to buy, as opposed to what you want to sell.
By Clive Wilson5 years ago in Journal
Why It’s Good to Give Away Your Intellectual Property
It’s what you know, not who you are Intellectual Property, frequently abbreviated to ‘IP’, is the stuff you know. It’s your tacit understanding of the way only you know how to do something. It’s your ideas, your unique creativity, and it’s what separates you from everyone else, especially in business.
By Clive Wilson5 years ago in Journal
Are You Selling What Your Customers Are Buying?. Top Story - February 2021.
Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important to understand what your customers want to buy, as opposed to what you want to sell.
By Clive Wilson5 years ago in Journal
Do Not Redesign A Successful Product (unless you really have to)
Larry Kim, the founder of WordStream, posted an image and a question on LinkedIn that evoked around 300 comments. The image, shown above, shows a classic BIC® Cristal looking identical in 1955, 1985 and 2015. Alongside the image was the question: ‘What’s the message here?’
By Clive Wilson5 years ago in Journal
