Christopher Helm

How Digital Trust is Built

Prologue This is a story about a roofer. But really, it could be about anyone. It could be about a tax consultant, a car mechanic, a management consultant, a mid-sized software firm, or a local bakery that’s been in the same family for three generations. The roofer is just the stand-in — a symbol. Because what unfolds in this tale happens across every industry, in every region, to every business that wants to be found, trusted, and chosen.