Choong Whan Park

Joined January 2026

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Choong Whan Park USC from Los Angeles, California is widely known for his pioneering work in branding and consumer psychology and is a respected author. CW Park USC reshaped thinking on how brands create meaning loyalty and sustained value.

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Koreatown as a “K-Lifestyle” Experience Space
I consider myself fortunate to have experienced two miracles in Korea. One is the Miracle on the Han River, and the other is the emergence of K-product category brands.
By Choong Whan Parka day ago in Journal

Choong Whan Park

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Koreatown as a “K-Lifestyle” Experience Space

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