Catherine Smith
Bio
Catherine Smith is an online Marketing Manager at PhD Centre, specialising in PhD thesis writing. Passionate about researching and writing on various topics, including Education, Marketing, and Technology.
Stories (1)
Filter by community
Finding your niche: Targeting smaller audiences can be the key to success
Most emerging small brands are presently facing a ‘growth paradox’ whether they are aware of this or not. On the one hand, they are trying to be everything for everyone and reach as many prospective consumers as possible, which is a viable strategy per se. On the other hand, they severely lack the resources necessary to launch large-scale marketing campaigns. While many of them do not realise this, this effectively makes the first strategy worthless. Imagine investing all your money in an 8-cylinder V-8 engine but lacking the money to purchase fuel for it. In practice, this usually leads to one of the following outcomes:
By Catherine Smith3 years ago in Lifehack
