Brandsandu
Bio
Brandsandu Is A Complete 360 ° Branding & Digital Marketing Company In Delhi & Ncr Providing A Complete Solution From Branding To Social Media, From Public Relations To Media Buying To Interactive Solutions.
Stories (124)
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Virat Kohli -The Becoming Of An Unbeatable Brand!
Have you ever heard of Virat Kohli? My bad! I don't think this name even needs an introduction. Virat Kohli has made a marked his name in the Indian Cricket team with his fabulous performances. Indian captain, Virat Kohli is unstoppable these days both on and off-field. His success is not a secret. Someone said - Hard work and consistency are the keys to success. Well, Virat Kohli has adopted this strategy like no one else and the results are quite clear. Today he is the brand ambassador of the most popular brand in the world.
By Brandsandu5 years ago in Unbalanced
Branding as a Pivotal in determining the success of your launch
Whether you're repositioning an existing brand or developing an identity for a new brand, product, or service, your success depends not only on a distinctive brand strategy and visual identity system but on a well-executed launch. If you're repositioning your brand, you're making a change and everyone who has a relationship with your brand needs to know about it. If you're launching a new brand, you need to create that relationship from the ground up. Either way, your audiences need to listen to it repeatedly over and over so they keep in mind what your brand stands for and why it's pertinent to them. Within the conclusion, it's all around making dependability so they select your brand over the competition.
By Brandsandu5 years ago in Journal
The importance of visual elements in your band strategy.
"Branding is the process of connecting a good strategy with great creativity." Visual elements. What is the importance of visual elements in your brand strategy? Have you ever wondered how it can help you to increase your productivity?
By Brandsandu5 years ago in Journal
B2B branding strategies in the developing markets
B2B brand strategy is undoubtedly the most critical tool in laying a proper foundation for sales and marketing initiatives— especially for industries who compete in crowded places and sell a raw material or primary agricultural product that can be bought and sold. But despite having such gravity, brand strategy is a concept that's widely misunderstood and implemented pretty rarely. B2B brand strategy basically is a long-term plan that combines who you are as a company, what your brand stands in the market, what are your future endeavors and most importantly how you are going to get there. All these things together stand for B2B marketing strategy in a nutshell. Interest in developing markets such as China, India, Brazil, and Russia has increased very rapidly over the past decade, which means that market research and intelligence agencies are now exploring a wider variety of landscapes than they did before. A brand nowadays has grown to be much more than just a logo. It begins with the consistency with which it can present its products to the consumers that ultimately becomes the identity of the company. On this branding ladder, the main hurdle is to move beyond the graphic symbol and metaphors to get to the more difficult cultural uniformity that customers and potential consumers recognize and value.
By Brandsandu5 years ago in 01
Impact of brand management on the business performance
Building on the notion that consumers usually employ marketing mix variables as an extrinsic brand quality nod, a stream of literature on the effects of marketing mix variables on brand equity has found that marketing mix variables can have very different, sometimes even opposite, effects on brand equity (Yoo, Donthu, and Lee, 2000; Buil, de Chernatony, and Martinez, 2013). Based on a “grounded-in-practice” approach to BMS, a comprehensive formative BMS scale is developed and its validity is assessed. To be able to survive in this highly competitive environment, both manufacturers, as well as retailers, have continuously employed marketing mix elements in extreme ways. Prior research has demonstrated not only that marketing mix variables significantly contribute to brand sales, but also that the contribution varies across product categories (Fader and Lodish, 1990; Narasimhan, Neslin, and Sen, 1996). Different researches conducted across the world to try and identify category-level moderators have been very fruitful. Taking an example, advertising expenditures and distribution channel expansion are positive brand quality cues and thus encourage the growth of brand equity, while frequent price promotion is a negative brand quality cue and thus undermines brand equity.
By Brandsandu5 years ago in 01
