Bhumika Kaushik
Bio
Founder of Tribe and Tales, a branding and marketing communications agency based out of Ontario, Canada. I have worked across some of the biggest agencies like Shaadi.com, Reliance Fresh, Tanishq, Netflix and more.
Stories (1)
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From Likes to Loyalty: The Rise of Emotional Branding in a Digital World. AI-Generated.
In today’s hyper-connected world, where our lives revolve around screens, swipes, and social media notifications, brands are competing for attention like never before. But amidst this digital chaos, only a few manage to transcend the fleeting nature of "likes" to build lasting emotional connections with their audiences. This transformation from superficial engagement to genuine loyalty is what we call emotional branding—a concept that is redefining how companies approach their marketing strategies in the digital age.
By Bhumika Kaushikabout a year ago in 01
