Master the basics of Digital Marketing
A. Definition of digital marketing
Digital marketing is the use of digital technologies to promote and sell products or services. It encompasses a wide range of activities and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, mobile marketing, and web analytics. Digital marketing allows businesses to reach and engage with consumers where they spend much of their time: online. By using digital channels and tactics, businesses can communicate with their audience in a targeted and personalized way, and track the success of their efforts in real time.
