Ayanfe Dolapo to
Stories (5)
Filter by community
Why is Social Media Marketing Important for Your Business?
With chances to establish relationships, engage with customers, and grow sales like never before, social media marketing has become a vital tool in the arsenal of brands and enterprises of all types over the last decade, and the statistics back it up. According to a PewInternet poll conducted in January 2014, 74% of adults in North America use social networking sites, with 82 percent of 30-49-year-olds and 89 percent of 18-29-year-olds using them. In addition, research from social media analysts Digitas predicts that the growth of social commerce could make it a business worth $30 billion before the end of 2017. And in a Social Media In a 2015 Examiner study, 91 percent of respondents indicated that working on social media marketing for at least 6 hours per week boosted their company's exposure. If you're not using social media at all, or your current strategy isn't working for you as well as you hoped, now is the time to make a change. You are about to learn expert hints and tips to effectively market your business across all of the most popular social media platforms including Facebook, Twitter, YouTube, Google+, and Pinterest. Each chapter is grouped broadly into several sections including profile optimization, content strategy, and advice on paid advertising. Success in social media marketing results from building strong and long-lasting relationships with customers and professional contacts, and sharing the type of content and expertise that they will want to share onwards to their friends, family, and colleagues. This approach will help to attract and keep loyal customers and connections, and encourage brand ambassadors to sell your business for you – a complete reverse of the traditional marketing model! While this approach is a world away from the way traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money. Direct selling does have a place, but as you’ll learn, it isn’t the “front and center” where social media marketing is concerned. Before You Begin: Key Considerations For All Social Media Marketing Peer pressure, success stories in the media, and general hype tell today’s business owners that having a presence on social media is essential. That’s not to say a business couldn’t do well without utilizing social networking, but they certainly are missing out on a myriad of opportunities to build and grow. However, one of the biggest mistakes that a brand can make is to leap into social media marketing with no real clue of what they are going to do with it; only the vague hope it will somehow make their fortune. While there is a possibility that you get really lucky, in most cases this kind of unplanned approach will lead to unrealistic goal-setting, poor results, a huge waste of time, and ultimately a defeatist attitude that puts you off the idea of social media marketing completely. To ensure that this doesn’t happen to you and to give you the best chance of success I urge you to digest the key considerations for social media marketing detailed below. By the end of this explanation, you will have a firm understanding of what kind of approach works for business on social media, and how to take your efforts in a well-planned, logical direction.
By Ayanfe Dolapo to 4 years ago in Journal
Self Esteem
(Nathaniel Branden) Most of us are children of dysfunctional families. I do not mean that most of us had alcoholic parents or were sexually or otherwise abused or that we grew up in an atmosphere of physical violence. I mean that most of us grew up in homes characterized by conflicting signals, denials of reality, parental lying, and a lack of adequate respect for our minds and personalities. I am speaking of the average home. I recall discussing this issue one day with the distinguished family therapist Virginia Satir, who offered an exquisite and appalling example of the kind of craziness with which so many of us grew up. Imagine, she said, a scene among a child, a mother, and a father. Seeing a look of unhappiness on the mother's face, the child asks, "What's the matter, Mommy? You look sad." Mother answer's, her voice tight and constricted, "Nothing's the matter. I am fine." Then Father says angrily, "Don't upset your mother!" The child looks back and forth between mother and father, utterly bewildered, unable to understand the rebuke. She begins to weep. The mother cries to Father, "Now look what you've done!" I like this story because of its ordinariness. Let us consider it more closely. The child correctly perceives that something is troubling Mother and responds appropriately. The mother acts by invalidating the child's (correct) perception of reality; she lies. Perhaps Mother does so out of the misguided desire to "protect" her child or perhaps because she does not know how to handle her unhappiness. If she had said, "Yes, Mommy is feeling a little sad right now; thank you for noticing," she would have validated the child's perception. By acknowledging her unhappiness simply and openly, she would have reinforced the child's compassion and taught something important concerning a healthy attitude toward pain; she would have decatastrophize the pain. Father, perhaps to "protect" Mother or perhaps out of guilt because Mother's sadness concerns him, rebukes the child, thus adding to the incomprehensibility of the situation. If the mother is not sad, why would a simple inquiry be upsetting? If she is sad, why is it wrong to ask about it and why is Mommy lying? Now, to confound the child still more, Mother screams at Father, rebuking him for reproaching their child. Contradictions compounded; incongruities on top of incongruities. How does the child make sense of the situation? The child may run outside, frantically looking for something to do or someone to play with, seeking to erase all memory of the incident as quickly as possible, repressing feelings and perceptions. And if the child flees into unconsciousness to escape the terrifying sense of being trapped in a nightmare, do we blame her well-meaning parents for behaving in ways that encourage her to feel that sight is dangerous and that there is safety in blindness?
By Ayanfe Dolapo to 4 years ago in Humans
Do You Really Want to Own a Business?
Several decades ago, English poet and essayist Alexander P. observed, "Hope springs forever in the human breast." He wasn't referring to those who were expanding or creating businesses, but he could have been everyone who starts their own business aims to achieve or exceed a set of personal objectives. While your setup is bound to be unique, you might agree with some of the suggestions I've accumulated over the years after speaking with hundreds of aspiring entrepreneurs.
By Ayanfe Dolapo to 4 years ago in Journal
Ways on how to promote a business
Building a business is never easy. We do a lot of things for people to notice what we are selling. Promoting a business takes a lot of work. We need to figure out how to gain attention from possible customers and maintaining the public’s interest in our company. One good thing about promoting businesses nowadays is the internet. When the internet was not existing, people make use of posters, newspaper ads, and television ads to promote their business. Some businessmen even go over to different resident houses to sell what they have. We are fortunate today that business promotion is a lot easier.
By Ayanfe Dolapo to 4 years ago in Journal
Do you really wants to own a business
Several decades ago, English poet and essayist Alexander P. observed, "Hope springs forever in the human breast." He wasn't referring to those who were expanding or creating businesses, but he could have been everyone who starts their own business aims to achieve or exceed a set of personal objectives. While your setup is bound to be unique, you might agree with some of the suggestions I've accumulated over the years after speaking with hundreds of aspiring entrepreneurs.
By Ayanfe Dolapo to 4 years ago in Journal
