5 Ways AI is Revolutionizing CRM for Better Customer Engagement
In the cutthroat business landscape we navigate today, customer engagement is essential, playing a pivotal role in driving success. Companies are increasingly recognizing that building meaningful relationships with customers is essential for fostering loyalty, driving sales, and achieving sustainable growth. Customer Relationship Management (CRM) systems, such as Microsoft Dynamics 365, have long been the backbone of customer engagement strategies, providing businesses with tools to manage interactions, data, and processes. However, as customer expectations evolve and the volume of data explodes, these traditional systems are struggling to keep pace.