Austin Rotter
Bio
Austin Rotter is a Public Relations executive living in Hoboken, New Jersey, who operates professionally out of New York. Austin's particular skills lie in media strategy, media relations, and branding businesses.
Stories (35)
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Storytelling as an Entrepreneur
In today’s competitive environment, storytelling is considered the most effective marketing tool because it can captivate people’s attention for a few seconds. It can also help people take action by encouraging them to think critically and accept new ideas. There are a variety of tricks and tips that can help you create compelling storytelling.
By Austin Rotter3 years ago in Journal
Strengthening The Brand Consistency of Your Marketing
A consistent brand message helps people identify your brand and understand what you’re about. It can also help you stand out from the crowd and encourage people to buy. A consistent visual style and voice across all channels help you stand out from the crowd. It can also help you build credibility and drive business results. Here are practical steps to help you establish and maintain a strong brand message.
By Austin Rotter3 years ago in Journal
B2B Marketing Strategies
In 2022, many different B2B marketing strategies will differ from what you’ve already seen. These strategies will be able to provide you with a new approach to looking at your existing process. The most effective strategy will be those built on the emerging technologies that have become more widely used by agile B2B marketers.
By Austin Rotter3 years ago in Journal
Should You Start a Business in a Recession?
Despite the pandemic’s adverse effects, 2022 looks promising for business opportunities and economic projections. This article discusses the importance of entrepreneurs who believe in their potential and are willing to fight for their success.
By Austin Rotter3 years ago in 01
Artificial Intelligence and Marketing
Artificial intelligence (AI) is a tool that can be used in marketing to analyze and interpret data gathered by various sources, such as customer profiles and data collection. AI marketing can then make informed decisions and deliver personalized messages to customers. This technology is commonly used in marketing efforts that require speed. AI tools can help improve the efficiency of a marketing department by learning how to best communicate with its customers.
By Austin Rotter3 years ago in Futurism
Ways Technology Can Take Your Business to the Next Level
Adopting technology is one of the most important factors that businesses can consider when improving their operations. Unfortunately, many companies are reluctant to implement this solution due to the cost. However, this is not a short-term solution, and the long-term benefits are worth the initial investment. Here are five ways technology can help improve your business.
By Austin Rotter4 years ago in Futurism
Qualities of a Successful Entrepreneur
Not everyone knows how to master the art of entrepreneurship. Some individuals have the innate qualities to succeed in this industry, while others develop these skills themselves. Nevertheless, everyone can benefit from improving their skills in this field by achieving these specific qualities.
By Austin Rotter4 years ago in 01
Social Media and Customer Retention
Social media is more than a platform to promote new products or attract new customers. It can also be used to retain existing ones. One of the most critical factors businesses should consider when building a solid relationship with their customers is developing a trust and loyalty network.
By Austin Rotter4 years ago in 01
What Is Business Technology?
Business technology may sound like a broad term to some, but those in the know understand it very well. In essence, business technology is any application of information technology used within a business or industry. In other words, it can apply to any application or device that is used for business purposes.
By Austin Rotter4 years ago in 01
