Nintendo Takes Legal Aim at Genki Over Unofficial Switch 2 Mockups. AI-Generated.
After Genki displayed a mockup of the highly anticipated but unannounced Nintendo Switch 2 at CES 2025, Nintendo has filed a lawsuit against the tech accessory company, accusing Genki of trademark infringement and deceptive marketing. The move has rocked the gaming accessory industry. Beyond being merely a dispute, this legal conflict has raised serious concerns regarding the limits of innovation, the ethics of speculative design, and the extent to which businesses can tightly control narratives surrounding unreleased products. The Incident That Sparked the Lawsuit
