Arash Ekhlasi

How Does Off Page SEO Work for Business and Companies

What is SEO? Search Engine Optimization (SEO) is a technique of enhancing website traffic quality and quantity for a search engines website or webpage. SEO's goal is not direct traffic or sponsored traffic, but unpaid traffic (so-called natural or organic results). Different types of searches, including image searcher, video search, academic searches, news and industry-specific vertical search engines, may lead to unpaid visitors.As a technique for Internet Marketing, SEO analyses the way search engine’s function, the computer-programmed algorithms, which determine search engine behaviour, which people look for and which search engines their target groups prefer. SEO is done because the website gets more visits from a search engine when the search engine results page has pages that rank higher (SERP). These visitors can be transformed into customers.