AOUS Digital

Can Slogans Be Trademarked?

Have you ever wondered if a catchy slogan like “Just Do It” or “I’m Lovin’ It” can be legally protected? Slogans are a powerful marketing tool, often synonymous with the brand itself. They instantly convey a message, create emotional connections, and build brand identity. But what if you could secure the rights to your slogan? Can slogans be trademarked, and if so, how?