Anush Sahakyan

Building a Brand as a Tech Professional: Why and How

What result, what reputation? Let’s get into this a little bit more. You do not have one brand; you have multiple brands. Think of this in terms of user experience: users - all have different experiences with the applications they are using, and there can be various positive or negative experiences. For example, one positive experience can be related to the user-friendliness of the app, and another positive experience can be associated with the content of the app. The negative experiences can also be different in their nature.