Antonio Arf

The electric vehicle company’s continued marketing of its Full Self-Driving option—despite its admission that the technology is not autonomous—appears to flout a specific aspect of state rules.

California, the main U.S. market for Tesla’s electric vehicles, enacted a new law at the start of 2023 that requires automakers and dealers to avoid “deceptively marketing” partially automated driving technology as fully autonomous. So far, however, Tesla appears to be ignoring a key element of that rule change as it continues to promote its so-called Full Self-Driving feature to California customers even though the company has admitted this does not make its cars fully autonomous.