Anna Martin

Squaremeal

Introduction. The COVID19 pandemic has altered the global economic landscape, albeit negatively. Granted, some companies are still cashing out in this trying time; most businesses are struggling to escape the COVID19 induced financial quagmire. One such business is the UK restaurant named Squaremeal. The restaurant was ranked the 35th best restaurant in the city of Liverpool. We have undertaken to provide practical suggestions to help Squaremeal escape from the stormy seas of low sales that are threatening its existence. Practical suggestion. The solution to the problem bedeviling Squaremeal is not far-fetched. The company must alter its business model to cater for a diverse range of customers in a COVID19 affected society. Here are practical tips to help: • Squaremeal should focus on selling immune strengthening food items. • Be customer-oriented as much as they can. • Concert effort to expand customer base. • Include option for online orders • Aggressive online advertising. • Sell food-making tutorials. We shall expatiate on the points listed above. Immune strengthening food items. It is a notorious fact that immune systems have a lot to do with our bodies ’ resistance to diseases. A strong immune system will ward off infections and help fight them to a standstill if they manage to enter the body. The rapid spread of COVID19 has necessitated a dire need for people to protect themselves and their families. Is there any better way to defend themselves than by strengthening their immune system? It will do squaremeal a whole lot of good to rise to the task and deliver immune strengthening food to the people. This is where food scientists and nutritionists are needed. The company should incorporate their services into their business model. Be customer-oriented as much as possible. Successful businesses have one thing in common; they are customers oriented. They identify the need of their customers and rise to it. squaremeal’s customers, like most people in the world, are going through difficult times. They are restricted from social gatherings; some are on the verge of losing their jobs due to unavoidable downsize. Squaremeal should let her customers know that they are not alone; humanitarian services like donating disinfectants will help plaster the business’s name on her customers heart. Concerted effort to increase customers base. As states earlier, the restaurant is located in the city of Liverpool, which has an approximate population of 5 million people. There is a large community of vegetarians, black people, Asians, Muslims, and other minorities. What will happen if squaremeal offers a recipe that appeals to these minorities? Imagine vegetarians being able to walk in and order for a vegan diet, imagine a Chinese man doing the same. The restaurant's customer base will surely be increased, and that equals more sales. Aggressive online advertising. This is the corollary of the first suggestion. What is the use of a product when prospective customers are not even aware of its existence? What do you think people do at home when there is a lockdown? Well, they spend time online, trying to do whatever people do online. That is why Squaremeal should aggressively market its immune, strengthening food items online. Include options for online orders. Surprisingly, squaremeal has not inculcated this to its business model already. Movement is greatly restricted during this trying time. Customers will appreciate being able to place an order for their favourite meal online. The cost of delivery is usually added to the price of the food. The restaurant's website needs to be updated to allow this and other options. Sell food-making tutorials. Due to the lockdown, people have ample time on their hands. Squaremeal can turn this around by offering for sale tutorials on how to cook exotic intercontinental dishes. The tutorials can be offered for sale through its website or other web-based platforms like Udemy. Conclusion. Squaremeal, like its counterpart world over, has suffered an enormous loss; there is still ample time to turn things around. Throughout history, we have seen periods like this birth resilient and prosperous businesses. Squaremeal can use this opportunity to turn things around for the best. A snitch in time they say saves nine. An alteration on the company’s business model to reflect the above suggestions will go a long way to rejuvenating the business and maybe improve its ratings on Tripadvisor.