Interesting and useful articles about marketing, our product and online communications
Marketing has long embraced technology. The IT industry has streamlined marketers’ work with information gathering and analysis, while neural networks automate and expedite content creation. The advertising world has also adopted CGI from the film industry, where this technology brings non-existent worlds and fantastical characters to life, defying the laws of physics.
By Altcraft2 years ago in Journal
In 2023, it is challenging to envision a news feed without the concept of “machine learning.” It is anticipated that the market for this technology will reach 225 billion dollars by 2030. For comparison, the forecast for 2023 predicted growth to 26 billion dollars.
Defining statistical power or the “sensitivity” of a test is an important part of planning before launching A/B testing. It allows you to introduce more positive changes to a website and increase your revenue.
Data is the fuel for marketing and sales. Every day, 328 million terabytes of information are generated. To navigate this vast stream of data and leverage it effectively, businesses require a Customer Data Platform (CDP).
In 2023, retail sales online reached $6.3 trillion, and it’s projected to surpass eight trillion by 2026. The shift of buying goods and services into the digital sphere is increasingly evident, intensifying competition in this space.
Every year, already at the beginning of December, cities are captured by New Year’s euphoria — shops are decorated with trees and themed decor, and brands launch holiday advertising campaigns both online and offline.
In the modern world, user data lies at the core of innovative tools rapidly advancing and benefiting businesses. Guided by established customer behavior models and real-time insights, companies make strategic decisions, outpacing their competitors.
While artificial intelligence continues to integrate into digital marketing, the trends in 2024 will shift towards human-centric approaches. Technologies will remain fundamental to online promotion but will serve as assistants to marketers in content creation, forecasting, and intensified personalization.
Email campaigns are not new in digital marketing; they remain marketing veterans still yielding impressive results. It's said that every dollar invested can bring $42 in profit.
Discussions about neural networks are ongoing, with new AI-based programs and applications constantly being released. For marketing professionals, keeping up with these trends is challenging, and it's even harder to choose among the multitude of applications to find those truly worth using.
By Altcraft2 years ago in 01
Almost every day, there are news reports about the achievements of neural networks. ChatGPT, Midjourney, and others are highly popular and frequently searched on Google Trends. It may seem like neural networks can already do everything, and humans should prepare for unemployment in the near future.
A "pop-up" is a graphical user interface element that appears on top of the main content on a website or in a software application. Pop-ups have been around since the early days of the internet and continue to be in use today.
