Interesting and useful articles about marketing, our product and online communications
In modern business, a key aspect of success lies in establishing effective communication with customers and understanding their needs, preferences, and behaviors.
By Altcraftabout a year ago in Journal
Blockchain technology is a topic that has remained popular in recent years, with over 300 million people worldwide using it today. The term is often associated with cryptocurrencies. However, a blockchain wallet is not the only advantage this innovation offers. The technology is chosen for solving other business challenges where data security and transparency are critical. Marketing has also become a field where blockchain is utilized to enhance trust, customer loyalty, and data security across promotion channels. While not a universal solution, it is a highly effective tool for marketers.
By Altcraftabout a year ago in 01
Viber is a convenient platform for engaging with users, allowing you to create personalized messages, conduct surveys, and provide real-time support.
Each year, consumer expectations for a high level of service continue to grow. The fact is that today, the customer doesn’t just want a convenient product at a good price; they want a full package of services. And every interaction with a brand can lead to either a positive experience or the opposite. That is why maintaining positive customer emotions carries special importance.
Messaging apps, social media, push notifications, and other communication channels are gradually replacing the once-popular SMS format that has been around since the 1990s. Both personal and business conversations have long migrated to platforms like Telegram, WhatsApp, and others, where there’s no need to pay for every message sent.
By Altcraftabout a year ago in Geeks
WhatsApp*, with its billions of daily active users, has become an integral part of our daily lives. While WhatsApp is great for personal communication, businesses can also use it to reach out to their customers.
Business does not exist in a vacuum. Companies analyze not only their previous experiences but also the results of competitors and other organizations. This approach helps to avoid mistakes made by others, adopt best practices in the market, and grow confidently.
As technology advances, the number of channels for promoting products and services increases. Brands are actively expanding their offline and online presence, choosing suitable strategies to achieve results. Among these strategies, multichannel and omnichannel marketing stand out.
There are probably no other topics surrounded by as many rumors and speculations as the concept of shadowbanning. It’s a situation where a user's account loses reach for unknown reasons. At the same time, major platforms (social networks, video hosting services, etc.) claim that shadowbanning is a myth or they don’t comment on users' concerns and complaints at all.
Visual search is becoming increasingly popular due to its simplicity and speed. If your business isn’t leveraging image search capabilities yet, it’s time to start. This will help you attract more customers and stay ahead of the competition.
Marketing is a system of consistent actions that lead to results. When a brand enters the market or changes its positioning, various factors are considered for its promotion: the product itself, pricing, sales locations, target audience, and more.
Imagine this: users open your app and find exactly what they’re looking for. They keep coming back for more. That’s the power of personalization — it creates a unique experience for each customer.
