Interesting and useful articles about marketing, our product and online communications
The world generates 2.5 quintillion bytes of information every day, with the Big Data market reaching $274 billion in 2022 and the analytics platform market following suit. This upward trend shows no signs of slowing down.
By Altcraft3 years ago in Journal
Clearing your subscriber list of outdated and inactive email addresses can increase email deliverability and boost conversion rates. With a clean list, more subscribers will receive your marketing messages and click on the links you provide, as only those genuinely interested in your content will remain.
No one doubts that email campaigns are a powerful marketing tool. Every day, 4 billion people check their inboxes and read their emails. The ROI for email campaigns can reach 3600% in some cases, making it one of the most effective acquisition channels.
Viber is far from the most popular instant messaging app in the world. However, it is used by over a billion users in 190 countries. That's why Viber campaigns are a good way to reach a large audience that doesn't hang out on either Telegram or WhatsApp. The tools of this messenger are suitable not only for personal messaging, but also for business. There are ads, channels and special communities. Not to mention the ability to integrate via API with other services that simplify and automate the communication with your customers.
There are many sources of information that can be used to study the target audience and customer behavior. For example, you can track the actions of visitors on the company’s website — any data collected will be very valuable. It is better for a business to build marketing campaigns based on the analytics of the accumulated information, because this way the creatives will hit the target.
By Altcraft3 years ago in Lifehack
If your company only invests money in development, but does not earn it, that’s definitely something to think about. ROAS, ROI, ROMI metrics are used to evaluate the effectiveness of investments in business and individual areas of work and, as a result, to see the weak spots and make the right decisions to change the strategy.
With 2 billion active users, Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows at least one business. Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, 44% of people use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.
Effective marketing campaigns are important for large corporations as well as for medium and very small companies. They are all interested in promoting their business, attracting new customers and increasing sales. The only difference is the amount of money a business can afford to spend on advertising.
Collecting information about customers without a purpose is inefficient, as it will not bring benefits. While 1st, 2nd and even 3rd party data can improve customer experience when used with the right tools and strategy.
WhatsApp* is the most used messaging app in the world with two billion users. It can be used to quickly communicate with customers, increase sales conversion up to 112%, send files, and integrate with your CRM and other services. All this is beneficial for business.
Gmail has about 1.8 billion active users who receive and send dozens of emails every day. The channel is still a popular marketing tool for businesses, but not all emails reach the addressee. Algorithms block about 10 million messages daily, although only 0.1% of them are really spam.
New technologies open up more opportunities for business development, and the world of digital marketing also depends on them. Technology generates trends, but not all trends find their place in a specific industry. This is the choice of marketers, which trends to follow and which ones to ignore. The main thing is not to find yourself behind competitors one day.
