Alan Miller
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How to Create a Powerful Mission and Vision Statement to Accelerate the B2B Growth?
“Vision without mission is lame, mission without vision is blind.” – Richard Marcel. Writing a powerful and aspiring mission & vision may be a challenging task, but it is crucial for the future of your company. Businesses having clear and compelling mission & vision statements are more focused and they outperform those who don’t have these statements. Having a short, simple, specific, and strong mission & vision on your B2B business plan may seem insignificant, but it helps you and your employees stay focused and achieve the height of success. So, whether you want to update the company’s mission & vision or you have not created them yet, this blog post is a must-read. Here we’ll guide you in creating a powerful mission & vision statement to accelerate the growth of your B2B business.
By Alan Miller4 years ago in Journal
How to Create a B2B Marketing Plan for Professional Services Firms?
In the B2B professional services industry, portraying a company as a trusted resource and leader in the industry requires a proven approach. That’s what a marketing plan is all about. It includes all the aspects of the marketing endeavors of a B2B organization. It includes various components like defining a company’s mission, stipulating strategies, defining budgets, and much more, which we will discuss in this post.
By Alan Miller4 years ago in 01
All You Need to Know About ROI of a Marketing Campaign
The Return On Investment, or ROI, has often been the measure used by chief marketing officers, chief executive officers, or other C-level executives to make the key decisions in regards to spending on marketing. If we look at it simply, every business strives to make profits. There is an expense, and there is revenue coming from it. If you subtract the investment from revenue, you will get the net income, which can be negative or positive. If you divide the net income by the expense or investment and multiply by 100, you will get the return on investment in percentage.
By Alan Miller4 years ago in Journal
