ABIRAJ PRAMOD

AI in Performance Marketing:

What’s AI in Performance Marketing, Anyway? Let’s cut through the noise: AI in performance marketing is about making your campaigns—ads, emails, whatever—work harder and smarter. Performance marketing’s all about results: clicks, leads, sales, not just “brand vibes.” Think Google Ads, Instagram promos, or emails that actually get opened. Now add AI—those brainy algorithms that crunch data faster than I can down a coffee—and you’ve got a system that’s like a marketing ninja.