Aarti Arora-McLean
Bio
Aarti Arora-McLean works on behalf of clients at Kloss Creatives PR, an agency for companies at the forefront of the health, wellness, and food industries.
Stories (5)
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3 Trends Brands Must Bring Into Their Experiential Marketing in the New Year
When I think about experiential marketing, I'm reminded of how much the landscape has evolved. A few years ago, a stunning Instagram backdrop was enough to call an activation successful. But the brands really winning now? They're creating experiences that don't just look good in photos, but actually resonate on an emotional level long after the event ends.
By Aarti Arora-McLeanabout a month ago in Journal
Even In the Face of Disability, You Can Live A Self-Determined Life
My message to you today and everyday is this: Be determined. I feel I can say this as someone who, like all of us, has had their challenges in life. I have persevered and you can too. And today, I would like to share my story with you.
By Aarti Arora-McLeanabout a month ago in Motivation
The Silent Killer of Sales: Why Your “Networking” is Really Just Pitch-Slapping
In the modern business landscape, we’re constantly told to “network” and “build our pipeline” to “get more leads.” In the quest for growth, many entrepreneurs fall into the trap of mistaking transactional interactions for genuine relationship building, and this can sabotage their efforts before they even begin.
By Aarti Arora-McLeanabout a month ago in Journal
From “Aha!” to Action: How to Be the One Who Fills the Market Gap
When I first dreamed of becoming an entrepreneur, one burning question lingered in my mind: “How on earth do you find a gap in the market?” It felt like this elusive secret, something only the most brilliant founders stumbled upon. Even now, listening to the unique and inspiring origin stories of business owners, I marvel at their journeys.
By Aarti Arora-McLean4 months ago in Journal
Parenting Inspires Innovation
As with many entrepreneurs, Jennifer Stalley Crenshaw’s path to founding her sensory toy business, Meemzy Magic, is an unconventional one. And she shares a common thread with many entrepreneurs, that they bring the experiences and skills from their lives and livelihoods to to face a problem and create the solution.
By Aarti Arora-McLean5 months ago in Journal
