Aaron Drotts
Bio
Digital Marketer | Lifelong Learner | AmeriCorps Alum
I love writing about all the beauties seen and unseen in this world.
Stories (22)
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Are You Ready To Invest In Yourself?
Have you ever read the book "The 7 Habits of Highly Effective People" or seen the TV show? If so, then you may have come across Stephen Covey's classic story about a young man who wants to plant and grow a forest. However, instead of planting seedlings and caring for them while they grow, he decides to cut down all the trees in his backyard first before beginning his plan.
By Aaron Drotts4 years ago in Humans
How to Write an Outstanding Social Media Marketing Plan
A social media marketing plan is an outline or document that describes how to use different social media platforms, such as Twitter, Facebook, LinkedIn, Instagram, etc. for marketing purposes. It contains specific goals about which social media sites to use and how often to post updates on each one. The plan also describes what types of content will be posted and where this information will be shared.
By Aaron Drotts4 years ago in Journal
Activity Based Marketing: A Step by Step Guide
Today, there are more company marketing departments than ever before. There are marketing departments that focus on direct mail campaigns; others that focus on online ads; and an increasing number of companies who rely on activity-based marketing (ABM).
By Aaron Drotts4 years ago in Journal
How To Use International SEO To Increase Sales For Your Online Business
Over the last decade, e-commerce has been on a tear with no signs of slowing down anytime soon! With so many options for consumers, businesses have to also keep up and have dedicated International SEO strategies in place to stand out amongst their competition. What is International SEO? International SEO (also referred to as global SEO and multilingual SEO) refers to the process of optimizing your website or blog for search engines like Google and Bing across multiple languages and countries — often at once — which can prove beneficial for business owners looking to expand their company’s reach globally and grow their online presence.
By Aaron Drotts4 years ago in Journal
Is Marketing Analytics More Important Than SEO For Driving Sales?
Is marketing analytics more important than search engine optimization for driving business results? The answer may depend on your company, but there are some very good reasons why marketing analytics should take priority.
By Aaron Drotts4 years ago in Journal
5 Steps to Help You Create An Effective Marketing Plan
Have you ever thought about creating a marketing plan for your company? If so, then you’ve likely already realized the importance of such a document. With a well-crafted plan in place, everything from startup costs to customer outreach becomes easier because there’s a logical sequence of events to follow. Creating an effective marketing plan is one of the most important business decisions that you can make. Many business owners feel like marketing is just too expensive or overwhelming to try. However, marketing your product or service through multiple channels will help you grow your business and increase revenue.
By Aaron Drotts4 years ago in Journal
Why It’s Important to Always Update and Improve Your SEO Strategy Plan
SEO strategies are constantly evolving, and SEO professionals should always be updating their SEO strategy accordingly. SEO is not a set-it-and-forget type of thing; SEO requires constant attention to ensure the highest ranking results possible. Search engines like Google release new updates every few months that can make or break your SEO strategy if you don’t keep up with them.
By Aaron Drotts4 years ago in Journal
How Humility Can Improve Your Writing( Among Other Things)
Writing can be a very rewarding experience, but humility is one of the most important traits to have when you are doing it. That’s because humility makes us realize what we don’t know and how much there still is for us to learn. This means that humility is something that all writers need in order to improve their craft.
By Aaron Drotts4 years ago in Journal
