Should Retail Visual Merchandising Be More Than What Just Meets The Eyes?

As you might have already discovered the title, this question must be popping on top of your mind, and you must be wondering the answer to it.

Well, it has been an eternity since retail brands have utilized visual merchandising in order to establish their brand’s identity and image in the retail market.

In general cases, the concept of retail visual merchandising is often associated with an eye catchy store that appeals to the eyeballs of the customers and captivates them. Well, brands need to understand that this retail concept is not just about creating a visually pleasant store. Hence, it is very clear that visual arrangement should be more than what meets the eye.

We all are aware of the fact that retail brands and businesses are not just places of commerce. Customers no longer look only for products. Instead, they are more interested in engaging with the brand and know more about it. These shifting winds in consumer preferences directly call for brands and retail design agencies to implement a store layout that is more than just eye catchy.

Through the medium of this article, you will learn a few tips about how a retail brand should be planning the layout of its store in a way that not only visually attracts the users but does more than that.

1. Your store design should clearly communicate your store values

Retail visual merchandising is one of the greatest retail marketing tools that can be used by businesses to communicate their brand’s values and message to customers.

For example, if a brand is very concerned with the concept of sustainability, they can consider implementing a biophilic design in their store.

2. Promote the concept of sustainability

Irrespective of the industry and type of business, brands need to ensure that they implement a store design that promotes the concept of sustainability. Doing this will help brands shape their customer’s perception and let them perceive that the respective brand is concerned with the environmental condition.

3. Accessible store design to create an inclusive environment

Inclusivity in itself is a retail marketing tactic that is now being adopted by a lot of brands. Inclusive and accessible retail environments invite customers of all shapes, sizes, and abilities. And clearly, including this in their store design will help brands communicate their values to the customers and also increase their customer base.

For example, Nike has started installing plus size mannequins in their brand outlets. Also, there are brands who have installed ramps instead of stairs, in order to make their stores accessible to differently abled customers.

4. Immersive product placement

There are three levels that should be considered by brands when placing their projects. Eye level, high level, and the by level. Various studies have suggested that the products that are placed at an eye level get a lot of attention and are more likely to be bought by the customers.

Due to this the eye level is also known as the buy level. Hence, brands should opt for the best design agency in India and decide on the best placement for their products.

5. Lighting: How can we miss this?

Lighting is one of the most significant retail visual merchandising factors that affects the overall retail experience and final purchasing decisions of the customers. It can captivate the customers towards a specific product, further encouraging them to engage and stay with it.