Paulina Boni Built Legacy Through Grace and Grit

There’s a quiet confidence about Paulina Boni. She’s not chasing attention. She’s not here to compete with trends. She’s building something that lasts. Her brand, PB Unique, is one of those rare finds in beauty: elegant but not intimidating, luxurious but still personal. And much like Paulina herself, it carries a kind of understated power—one that doesn’t scream, but still turns heads. Where Beauty Meets Intention Paulina didn’t set out to make “just another makeup line.” What she wanted—and created—was a collection that speaks to women like her. Women who know exactly what they like, who expect quality, and who wear confidence as well as they wear lipstick. PB Unique is built on performance and subtle luxury. Every product is thoughtfully made, rooted in Paulina’s love for both aesthetics and results. “If it’s going on your face,” she says, “it should feel like it belongs there.” A Global Brand With a Personal Touch From boutiques in Europe to shelves in the Middle East—and now the beginning of her U.S. expansion—PB Unique is going international. But no matter how far the brand reaches, Paulina stays hands-on. She’s involved in the formulas, the textures, the experience. “I want women to feel seen,” she says. “Even if it’s through a compact.” And people are paying attention. She’s been named one of the 30 Most Influential Business Personalities in the UK, and she’s a regular face at business award juries—cheering on bold thinkers, especially women carving their own paths. The Woman Behind the Name Spend five minutes talking with Paulina and you’ll understand why the brand feels so authentic. She's thoughtful but driven, calm but focused. She knows what she stands for: quality, individuality, and doing things with style and substance. She's not chasing clout. She's building legacy. Still Growing, Still Grounded PB Unique’s entrance into the U.S. market marks a big moment—but it’s just one chapter. Paulina isn’t rushing. She’s building something with roots. Something that’s not here for hype, but here to stay. “Beauty is deeply personal,” she says. “It should feel like it’s yours—not someone else’s idea of who you should be.”