Bedford Hills Artist/Entrepreneur Helps Create Luxury Brand for Fellow Artists

After completing college, artists enter a real world that means your talents are typically put a on long range layaway plan. “You have to wait years or decades before you can start charging premium prices,” said Samantha Kaplan of Bedford Hills. As a result, many artists succumb to this standard paradigm, and when the Fox Lane graduate reached the career crossroad in question, her resolve had the final say.

“I’m not going to abandon what I've invested so much time and money,” the artist remembered, and she’s done more than just figure out a working strategy for herself.

Under an array of services for artists, One World Consciousness has a pretty down to Earth baseline for success and viability. “It’s the whole idea of establishing yourself as a luxury brand,” said the entrepreneur. A journey that began to occur to her before graduating from SUNY New Paltz. “There’s no actual teaching,” she explained, “this is how you make money as an artist.”

It’s just assumed that young artists must cut back on the calories and get in line like everyone before them. “There’s a belief in the art world that you have to wait to be chosen by the right gallery,” said Kaplan.

Your destiny in the hands of others was not a strategy she could see herself following. “You’re always relying on someone else,” Kaplan lamented.

A commission, on the other hand, does put a paint brush in motion, but Kaplan would find out that the broad strokes don’t add up either. “I realized for this little money, I can’t be working this hard,” she revealed.

Worse yet, under this business model adding clients would make her life pursuit untenable. “It’s this crazy dynamic that artists are put in,” Kaplan revealed.

So she began a journey in hopes of a living that was commensurate with her talents and drive. “I learned from anyone who was talking about it,” she explained.

On alert, the first revelation put her on the clock “You have to recognize the value of your time,” Kaplan asserted.

Not a luxury, companies that successfully brand don’t waste any. Lexus, Mercedes, all those brands, she said. “They don’t wait. This is the client I’m serving. Now let me create a brand that markets to that client. So if you do this, you don’t have to jump through all those hoops to finally sell your work at the price you want.”

Of course, an artist must identify themselves. “Each of us has a hero’s journey,” she said, and real prosperity starts to take shape when the stories sync up between the artist and buyers.

From there, an artist now has people and being in service is more a matter of involving them in your world. An intersection that isn’t simply a sales pitch, according to Kaplan. “You just have to be yourself,” she said. “So you are offering value to people who have already emotionally bought in."

The sales will follow, and at our fingertips is the chance to exponentially increase the dollars and the sentiment. “Social media allows you to develop an emotional connection,” Kaplan clarified.

An artist still has to set their prices, though, and on this journey, self doubt must veer off. “Do you believe with every fiber of your being that it’s worth the price,” she poses.

If so, the numbers come easy. Otherwise, she adds, “people are going to feel it.”

So obviously the whole package is among her service - even if she’s not sure what to call herself. “I struggle with a title because there’s so much to what I do,” said Kaplan. “I’m an artist. I’m a mentor, and I’m a healer.”

A good mix, she has settled on the results. “I’m trying to create holistic success,” Kaplan concluded.

For more info : https://www.samanthakaplanart.com/home