Why should digital marketers touch base with coding, in spite of the no-code movement?

Full-stack development is the art of involving a set of front-end, back-end and database management technologies as a single entity to create a stellar mobile or web app. Being a full-stack developer demands your technical fluency and sharp fundamental skills. A senior full-stack developer should be ceremoniously given nicknames like the superman of the IT sector, the one-who-knows-all and Professor Dumbledore of software engineering. Why so?

Because these technocrats would be dealing with a variety of programming languages and frameworks development simultaneously. They would hold on to an advanced level of skill set.

Full-stack developers are the reason behind the existence of digital marketing.

How? No coding means no Google. No Google means no Ad campaigns, SEO or anything digital.

Many small businesses would've crumbled like a piece of paper. The scenario would've been like if you can't create a hole in your pocket after investing in those TV Ads, your business will be known only to those local folks.

The journey of a full-stack developer has no firm destination. With agile methodology in process, they would be shifting on from one role, from an HTML developer to another role, say a JAVA developer, casually and smartly.

The role of a senior full-stack developer is as crucial as your windpipe for quality-oriented software development processes.

Why should every team comprise a full-stack developer?

Be it web and app development, gone are those days when companies preferred to hire front-end developers, database managers and back-end developers. It was a costly affair as well as a time-consuming process. The lack of sync and coordination between these teams would become evident when the mobile or web app wasn’t bug-free. That would eventually impact your SEO and Digital Marketing activities.

Nowadays, we need an all-rounder who can wow the technology team with their versatility over all the three combined technologies- frontend, database management and backend. They would be responsible to get the mobile or web app done and delivered with perfection. As per ZipRecruiter estimate, even an entry-level full-stack developer employed in the United States earns a whopping average salary of $58,040 on a yearly basis.

Who are these full-stack developers? Are they from Mars?

Not at all! They are a bunch of codaholics with an arduous passion for what they do.

As a full-stack developer, you would be expected to don multiple hats. You would be that go-to technology person in a team. After the typical Typically, you would be expected to know these front-end and back-end technologies, which involves programming languages and frameworks:

These are the hot cakes as of now in terms of Front-end languages:

• HTML
• CSS
• JavaScript
• Front-end frameworks:
• Angular JS
• React JS
• Bootstrap
• jQuery
• SASS

The server-side development or the back-end development for mobile or web apps plays a quintessential role. These are the back-end languages and frameworks over which you need to show your expertise:

• Java
• Python
• Node JS
• Back-end frameworks:
• Express
• Django
• Laravel

How about architecting a modular Backbone/AngularJS front-end while you optimize your entire content delivery process? Thought how it would feel when you make changes to the hardware-accelerated layers in the CSS section and push the data over to AWS for security purposes? Do you want to take over the responsibility of designing a mobile-first and responsive UI?

All these sound challenging, aren’t they? That’s how challenging and exciting each day is for a full-stack developer.

Will the full-stack developer bite when a digital marketing specialist offers them a handshake?

Nope! But it might annoy the developer if you send them those vibes like they are communicating in French or Spanish. Same way, you wouldn't take it so kindly when they keep uttering technical jargon you have never heard of.

I'm not preaching here about how everyone should code, code and code. You needn't focus on developing the next Facebook or Instagram (Go on if that's what you want to do).

All you need to know is how things work in the domain of front-end and back-end development. You don't have to blink when your developer is speaking about how React websites are much better than WordPress websites or how the bug in the mobile app's Python coding is affecting the app install rate.

You can benefit more than you think if you know the entire workflow, and whom to ask what when there is trouble brewing in the team.

Reasons why every digital marketing professional should familiarize with the basics of full-stack development:

Trust me, your knowledge of coding and techie stuff will be zillion times useful when you are a part of a digital marketing team.

Your performance would soar.

You can connect better with your team. Better harmony, better output. It's time to execute those awesome digital marketing strategies.

You might fall in love with coding. This newly learned skill can mince on your resume.

Dive deeper and deeper into Technical SEO when you swim along with frontend and backend development.

You don't have to get intimidated. No code movement is blooming fresh across the globe. It's just that you have to know more

How to get started?

There are as many blogs, e-books, courses, infographics and all kinds of resources as the number of stars in the sky. When you are spending your leisure time with no intention of wearing back your suit and tie, watch a thing or two about what full stack developers do.

Websites such as w3schools can come in handy.

Coding might not be your cup of tea. But knowing the fundamentals can help you sail a long way.