Why re-design a website? 5 Important Reasons to Follow

If you are one of the tech-savvy business owners, then they are chances that you own a perfect website that is user-friendly and generate profits. But, is the website updated? Or it is the time to redesign the website? Keeping aside the security, SEO practices, conversion rates, and usability, it is essential to update the website according to the latest technologies.

In this new normal world, the online business has become a necessary element that drives the overall sale and generates leads. Customers buy products only after researching and comparing them with other products on different websites. And, if the website is re-designed it is easy to keep up with the consumer behavior changes and maximize profits.

Therefore, to guide you more about why website re-design is necessary, here we have added top reasons to explore. Before knowing the purpose of re-designing the business website, let us know what website re-designing is and how often you can revamp it?

What is website re-design?

A website redesign is a process of building your website from starting the code to designing it according to the new functionalities, appearance, and experience of the user. When the website is re-designed, it changes your online store's overall feel and looks by using new features offering more business profits.

If you want to re-design your website, then you can do it every 2-5 years depending on the design of the site. You may redesign it according to the changes in the technology or the taste of the audience. Also, focus on the analytics before taking any decision and deciding on what to do with the website.

Reasons why the business website needs a re-design

Now, that you know what website re-design is and when to do it, it is time to know about the reasons to invest in site re-designing. These points will also let you know if your website is in a need of website modification or not.

The loading time of the website is low

Let us think about the customers who hate to wait on the website as people on the web are generally impatient. It has been found that the users mainly expect a loading time of just 2 seconds or less than that.

The users will leave the site on the spot if it does not load in 3 seconds because the speed of the website matters when it comes to user experience.

Therefore, a slow-loading website will not be accepted by the customers. For a fast website, keep the speed on priority and redesign it accordingly.

The website is not responsive or mobile-friendly

According to one of the leading website development company in Bangalore, not being responsive to the users is the main signal that your website requires re-designing. Also, it should be mobile-friendly so that the user can access it from anywhere.

In the last year, almost 55% of the traffic on the internet was bought from the usage of mobile devices. So, assure that the online business website provides the best experience on mobile phones. The website should provide a great UI experience on the mobiles same as the desktop.

Outdated website design

If the website design is outdated, then it is time to re-design it. Having a vintage website is good, but when it comes to the design of the website, people need more innovation.

It was found by Stanford University that almost 75% of people judge a website’s credibility according to its design. So, think of a modern design for the website that also serves as a luxury for the company.

Users are looking for extra uniqueness in the website they visit because outdated website design is looked at as untrustworthy ones by the people. It gives a wrong impression to the business and loss of customers.

Poor user experience

The user experience of the website is a primary factor to decide whether the website is up to the mark or not. Consider the user experience as the whole part of the experience of the customers to optimize both to stay above the competitors and get better results.

If your customers could not find all the information related to the product, then find out the missing features and re-design the website. If the UX is not good, then the website will have high bounce rates and few visitors which will harm the SEO and conversion rates.

Changes in the related industry

If there are changes in your industry, then this is the time to switch to a website re-design. New trends in the existing industry can change the preference of the customers and for this, it is essential to develop an appealing website.

Add new features using several design elements and be ahead of the competitors in the same industry. Following the industry trends helps you present a website to the visitors in the best way possible.

Just small details added to the website like adding new words to the CTA box or adding new images could bring back the customers to the site.

Conclusion

This is all about website re-design and the reasons behind designing a website using different measures. We hope that you got all your answers on how to redesign a website. Also, remember to focus on the needs of your audience before opting for modification of the website.

Getting started with the website re-designing requires a professional team that can evaluate the existing website and provides you with all the necessary materials to re-design a successful site. Choose a team that has great knowledge about the latest technologies used to create an online website. As they are the ones that can help you develop a search engine-friendly website to rank high against the competitors.

You can choose the top web designers from your place to re-design the website that fits the business ideas and goals. We recommend you to check web developers Bangalore on the web and request a website audit from the web designers to bring your online to a new level.