Why lean towards digital marketing and its challenges?

A huge percentage of people are now using the internet in Bangladesh. According to Bangladesh's telecommunication regulations and communication, more than 90 million of the population in the country are currently using the internet and urban people are highly tech-conscious.

After identifying that a large population is surfing the web every single day, various businesses have shifted their marketing practices and their focus to digital marketing.

Top companies and industries are attracted to digital marketing trends as digital marketing is the stage for all of us.

Industries are growing step by step and are getting closer to digital marketing.

In this post, we will learn about what exactly digital marketing is. why lean towards digital marketing and the challenges of digital marketing.

To learn and understand exactly what digital marketing is let’s read the dive deeper.

What is digital marketing?

Digital marketing is the process of promotion of goods and services using digital technologies, through the internet but also includes cell phones, advertisement displays, and many other digital media.

There is a huge change in the way brands and companies use marketing technologies from earlier.

The key rule of marketing is to make the right offer at right time and in right place.

Today, almost all your customers are online, surfing social media, having up-to-date news pages and blogs, and searching online for anything they need.

There are many tactics and strategies you need to learn, but they all work together to build the base of your business, attract customers, maintain the relationship, and create deals that your customer will respond to.

Why lean towards digital marketing?

With the advanced growing marketing technology, businesses are looking to help their revenue stream either by adding online components or by merging several digital marketing strategies to enter the profitable online market.

As most people use smartphones and research the product before they purchases, it has become very critical for these businesses to have digital marketing plans to reach their target audience.

Smartphones and online analysis is not only the reason why businesses have turned to digital marketing across the globe. More effectively they are using these strategies to target the audience online.

• Effective audience targeting- With the help of digital marketing, marketers can use data to target consumers based on factors like gender, age, place, interest, and education and can reach their potential customers who are so far close to their brands.

Advanced online digital certifications are available to help marketers to master this field.

• Small investment, high revenue- The cost per lead for digital marketing is cheaper than conventional marketing.

Businesses that advertise on social media platforms, use paid searches and other marketing strategies spend less on their promotions because they use pay-per-click strategies to keep low costing and keep their audiences up-to-date.

Their ROI is not only higher but also more immediate.

• Reaching mobile users- There are more than 11.1 billion mobile connections worldwide, which is greater than the world's population.

In April 2020, the mobile subscriber in Bangladesh reached up to 162.920 million according to Bangladesh telecommunication regulations and communication.

Almost all smartphones have internet access, which has made it easier for businesses to reach potential customers anywhere and at any time.

Challenges of Digital Marketing -

The framework is the biggest challenge in enlarging digital marketing in Bangladesh and the greatest challenge to enlarge digital marketing is to get all the key players in the ecosystem working together.

The perfect situation is to put all stakeholders, including government, business, advertising agencies media, and technology players under one roof to face the challenges together to results come true.

Digital transformation is in a full wave, and businesses are doing their best to stay one step ahead or to maintain pace with the crowd.

These change is growing, among many industries that were resistant or slug in adoption.

Consumers use various digital channels and a wide range of devices that use multiple protocols, configurations, and interfaces and communicate with them in many different ways and for different purposes.

Why pursue Digital Marketing Course in Bangladesh?

Digital technology is changing our lives. Whether it's how we interact, what information people consume, or how they absorb information is continuously evolving. This design is only likely to continue and develop in the future.

Businesses are using online channels and engaging directly with their customers to promote products and services. This is a bounce to grow.

There is no alternative to digital marketing in this world. Different businesses in our country, are now offering high-quality customer care and establishing new boundaries in the field of digital marketing.

There is a huge scope and opportunity for those who are looking for a Digital Marketer job with attractive salary packages.