What YouTube Videos Should I Make? - 10 Best and Worst Ideas

What makes people watch videos?

While there are a million reasons to create video content, the best ones are the ones that connect with the audience. This is easier said than done, though, especially if you’re just starting out. One way to help you figure out what type of videos resonates with your audience is to conduct some audience research. First, pick a specific topic and demographic: If you’re creating educational videos, you might start small with your kids or a specific subject. Once you’re more comfortable, try branching out to other demographics and topics. Next, set out to find out more about your audience by analyzing their behaviors, likes, and dislikes. You may find that your audience really loves DIY tips, or wants more cooking content in their diet and nutrition focused videos.

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Types of videos you should make on YouTube

1. How-to videos: Like a recipe, these videos teach a specific skill. There’s a lot of potential in this type of video, but you’ll need to show the recipe and follow directions on screen while you explain the skill you’re teaching.

2. Inspirational videos: This one might seem a little obvious, but we’re including it nonetheless. Relating your story to the audience in a way that makes them feel something is a great way to build an audience on YouTube.

3. Vlogs: Breaking down your ideas into a series of smaller vlogs can be a really effective way to get your message out there.

4. Reviews: Reviews are fairly similar to vlogs, but instead of taking your audience through the whole product, you’re reviewing it and talking about what you liked and disliked about it.

5. How-to-use-apps-videos: Apps are far more complex than websites and instruction videos may not do them justice. With how-to-use-apps videos, you’ll likely want to learn the skills required to create the videos yourself so you know how they should be done.

6. Interviews: Interviews can be a great way to explore deeper topics with a well-known figure in your niche. The key here is that you and the interviewer have interesting things to say, so you can use this type of video to build your brand.

7. Vlograps: These are basically mini-movies that are created within YouTube’s video sharing platform. They can be funny, light-hearted, and creative.

Get to know your audience and create accordingly

One of the best ways to get a better idea of what type of videos your audience will enjoy is to analyze their behaviors. You can do this by using tools like YouTube’s analytics feature or by using a third-party tool like Mixpanel. Once you’ve collected your data, you can start to make a better, more informed decision about the type of videos you should create. Next, it’s important to keep in mind that your content will change as you gain more experience. You’ll start to pick up on patterns in your audience’s behaviors, and you’ll start to see which types of videos resonate with your current demographic.

Avoid these types of videos on YouTube:

1. Long monologues: Even if you have a ton of interesting things to say, viewers will quickly get bored.

2. Homemade video: While homemade video can be great, it’s often too amateur.

3. Comment videos: As much as you’d like to get a general idea of what your audience would like in a video, you’re better off asking them directly.

4. Music-only videos: This is one case where you don’t have to have a song in mind. There are plenty of other ways to add a soundtrack to your content such as using sound effects.

5. Stranger-than-fiction topics: Even if your idea is intriguing, most of your audience probably won’t find it all that interesting.

6. Product-only videos: Even if you have a ton of great information to share, you also have to consider the creation process. In most cases, product videos are too rushed and sloppy to be effective.

7. Personal videos: While it can be great to share your life experiences, most of your audience probably isn’t interested.

Wrapping up: Is making YouTube videos right for you?

Whether you’re looking for ways to make extra money on YouTube or you want to develop your YouTube skills, the best way to get started is by creating a few videos. Start small and make a few of the types of videos we outlined above, and you’ll be on your way to creating a strong YouTube presence. The key is to keep working on your videos, and don’t be afraid to experiment. YouTube is a never-ending learning experience that can help you hone your craft and connect with your audience. Before long, you may find yourself with a full-time YouTube career.